Media centre

9 March 2010

Flexibility Key to Success in the Inbound Call Services Market, Says Kcom

Windsor Telecom Leads the Way with Innovative Services Using Kcom Portal

Kcom, part of the KCOM Group, predicts that communications providers failing to offer bespoke inbound call solutions will fall behind in the market. Competitive differentiation is now achieved by having the ability to develop unique solutions, tailored to the demands of each customer. These services are increasingly dependent on the availability of flexible application programming interfaces (APIs), which allow complex provisioning and allocations to be completed quickly and easily.

Since it introduced its Advanced Services Portal in August 2008, Kcom has ensured that industry-leading providers, such as Windsor Telecom, have access to this capability. To remain competitive, businesses today need greater freedom to handle multiple inbound services with the ability to make real-time change, whether performing updates to inbound numbers or enabling customers to access and change their own number ranges. Under Kcom’s API model, each partner can integrate their own portal platform directly into the Kcom network so that they can build services to their own specific needs.

“Our competitive advantage comes from our flexibility and commitment to meeting the needs of our customers. As a result, we’re one of the leading inbound voice specialists in the UK” commented Neil Sherring, CEO & Marketing Director at Windsor Telecom. “Kcom’s API solution was the first on the market that provided us with the flexibility to design services specifically tailored to our customers’ requirements. This has made a significant difference to our business.”

Iain Shearman, Sales Director, Partner Services at Kcom, sees this as an exciting time for the market: “We believe that if a company requires a specific service, they should have the freedom and capability to develop it. This is what will make them stand out from their competitors and win them new customers.”

He added: “Kcom’s API interface has been used over the last 18 months by truly innovative providers such as Windsor. Kcom is removing barriers from the market that previously prevented businesses from exploring all the exciting ideas they had for new competitive services.  Now these providers can build the exact solution to suit them and their customers.”

To find out more visit www.kcom.com or call us today on 0800 915 5226.

About KCOM Group PLC

The KCOM Group delivers communications services to a range of businesses and consumers, with an emphasis on exceptional service delivery.

Its Kcom business provides communications services for national multi-site enterprise and public sector organisations across the UK. As an independent provider of these services, supported by its BT Wholesale partnership, Kcom is able to offer advanced network capability and related added value services, coupled with a flexible approach to delivering its customers' requirements.

Its KC business provides a range of communications services to businesses and consumers in Hull and East Yorkshire. Eclipse Internet delivers a portfolio of internet based communications services. These are designed to help small businesses and home based workers to exploit the power of the internet to achieve business success.

For more information on the KCOM Group, please go to www.kcomplc.com

About Windsor

Windsor Telecom provides telecommunications solutions, ranging from 08, 03 and memorable telephone numbers through to tailored call management services and conference calling.

Windsor was formed in 1999 by Neil Sherring and David Bennett and is now the second largest 0845 provider in the UK.

Windsor believes in going the extra mile for its customers, treating each as a valued individual.

Business customers include eBay Motors, Sony Broadcast, Thomson Local, Jet2.com, Wave 105 and Home Recycling.

For further information please contact:

Tom Buttle
Catalysis
0207 759 2014
E: Kcom.team@catalysis.co.uk