Over £45,000 has already been raised, with generous support from Deloitte, Oakley Capital and several online sponsors.

The trip will see the team cycling a 300-mile route over four days as they travel from the East to West coast of Italy. After a smooth flat start from Venice, the second half of the trip will take a hilly turn as the group climbs mountains towards Liguria before reaching Genoa on the final day.

The team, led by KCOM Group’s Chief Financial Officer Paul Simpson, comprises employees from all of KCOM Group’s sub brands; Kcom, KC, Eclipse and Smart421. Joining them will be colleagues from other businesses including Deloitte, Addleshaw Goddard and Lloyds Bank. The cyclists are already well underway with their training to ensure they are fully prepared for their Italian adventure and are blogging as they go on their team site.

We are absolutely thrilled that Paul and his team are taking on this cycle for Sparks. It’s great to see the energy that they are all putting into the challenge and we have no doubt that they will reach their target while having a brilliant time along the way. “Just £10 per child in the UK is spent on research into child health each year, yet 1 in 30 children are born with a condition that may affect them for life. Sparks funds research to change this, which is why remarkable supporters like these are so important to us.

Madeleine Buckley
Corporate Partnerships Manager at Sparks

As we are now in the third year of our incredibly successful partnership with Sparks, we wanted to do something even bigger to make a difference and this challenge was the perfect option. The team and I are really looking forward to the trip, and it is great to see everyone coming together in the build up to support our fundraising efforts for this fantastic cause.

Paul Simpson
Chief Financial Officer at KCOM

KCOM Group has supported Sparks as its charity partner since 2012, raising over £217,000 during that time to beat its original fundraising target by more than £100,000.

About KCOM PLC

KCOM Group PLC is a leading provider of communications services to organisations and consumers, serving customers through four market focused brands.

KC provides a range of telephony and broadband services to consumers and businesses in Hull and East Yorkshire. Our other three brands serve organisations throughout the UK. Eclipse provides communications services to small and medium businesses across the UK, connecting them to customers, partners and suppliers and improving their productivity and flexibility, and helping them to grow. Kcom works with some of the UK’s biggest names, delivering communications services that enable them to be flexible, efficient and more responsive to their customers. Smart421 delivers high-end consultancy, integration and management of business-critical systems for enterprise customers.

We apply the collective knowledge and expertise of our people and our partners to help our customers harness the power of communications. Our focus is on the delivery of inspiring customer experiences, and finding new and better ways to connect people.

About Sparks

Since 1991, Sparks have committed £27 million into pioneering research projects across a wide spectrum of medical conditions including childhood cancers, cerebral palsy, premature birth and spinal bifida. In total, the charity has funded 277 research projects in more than 80 hospitals and universities across the UK.

Through the research they fund, they aim to improve the quality of life for children and families affected by serious illnesses or disabilities, whilst seeking better ways to diagnose, treat and prevent these conditions in the future.

These medical breakthroughs make a difference not only across the UK, but for thousands of children and families around the world.

www.sparks.org.uk

Registered charity number 1003825 (England and Wales), SCO39482 (Scotland)

For further information please contact:

Laura Cavanagh
KCOM Group, PR Executive
01924 882885 / 07738 785435
laura.cavanagh@kcom.com